Client Acquisition Breakthrough: 56% Growth in 90 Days
Streamlining program administration and enrollment to drive remarkable business growth
Client Overview
GetZen is a specialized program management and client services organization that facilitates enrollment and participation in various structured programs and services for their customers. The company's core business model relies on efficient client acquisition and enrollment processes, with an emphasis on providing seamless user experiences through their digital platforms.
Prior to engaging with Allion Technologies, GetZen faced challenges with their existing program administration system, which lacked the flexibility and user-friendly features needed to optimize their client enrollment rates. As a company focused on growth and service excellence, GetZen recognized the need to enhance their digital capabilities to remain competitive in a rapidly evolving market landscape.
The Challenge
GetZen's existing program administration and enrollment platform was hindering client acquisition due to its outdated interface and limited functionality, creating frustration for both potential clients attempting to self-enroll and for program administrators managing the system. The original platform lacked essential capabilities for customization and self-service, resulting in a cumbersome enrollment process that required significant administrative intervention and created barriers to new client acquisition.
The enrollment process was overly complex, requiring administrator involvement at multiple steps where client self-service could have streamlined the experience
Account creation was unnecessarily cumbersome, creating a high abandonment rate during the initial stages of enrollment
The platform lacked customization options needed to tailor the enrollment process to specific program requirements
The Solution
Allion Technologies developed a comprehensive enhancement to GetZen's program administration, session enrollment, and client management platform, introducing customizable functionalities that dramatically improved both the user experience and administrative efficiency.
The solution focused on empowering clients through self-service capabilities while providing administrators with more robust tools to manage programs effectively. Key features included streamlined account creation, intuitive self-enrollment processes, customizable enrollment workflows, and a unified management dashboard that provided real-time insights into client acquisition and program participation metrics.
Our Approach
Allion Technologies implemented a collaborative development methodology that ensured the enhanced platform would address GetZen's specific business needs while providing a seamless transition from the existing system. The team prioritized understanding the client acquisition journey from both user and administrator perspectives to identify critical friction points and opportunities for improvement throughout the enrollment process.
01
Conducted thorough analysis of the existing platform to identify key areas for enhancement and opportunities to streamline user workflows
02
Implemented modern front-end technologies to create an intuitive, responsive interface that improved the user experience across devices
03
Developed flexible backend systems that allowed for customization of enrollment workflows to accommodate various program requirements
04
Established comprehensive analytics capabilities to provide insights into user behavior and conversion rates throughout the enrollment process
Business Impact and Results
The enhanced platform delivered by Allion Technologies transformed GetZen's client acquisition capabilities, resulting in a remarkable 56% increase in customer wins within just three months of implementation. This dramatic improvement in conversion rates stemmed from the streamlined enrollment process that removed barriers to entry while improving administrative efficiency.
Program administrators gained the ability to customize enrollment workflows according to specific program requirements, enabling GetZen to better serve diverse client needs while maintaining consistent branding and user experience standards. The self-service account creation and enrollment capabilities not only improved the client experience but also reduced administrative overhead, allowing the company to scale operations more efficiently and focus resources on program quality and growth initiatives rather than managing enrollment logistics.
